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With the advent of computer technology, it would be a waste if you, a business owner, did not avail of all the benefits it can provide your company. You literally have control at the tip of your fingers! Just imagine - wherever there is internet, you can potentially have a market.
But to be a good marketer, you must be aware of the best and most effective online marketing tools to maximize the fruit of your efforts. To determine which ones are good, you must put yourself in the shoes of your prospective customers. In fact, any marketer needs to think from the perspective of his/her potential customers in order to devise the best marketing strategy or apply effective marketing tools. Thinking from the point of view of the customers is not a marketing tool, but it is a marketing tactic.
So which marketing tools have you often used? Which ones have caught your attention, and enticed you into making a purchase? Here are the top 5 tools which result in the most sales.
Keywords. Think about it - when you are searching for something on the internet, what do you do? Do you not open a search engine and type in the keywords of the items you are searching for? This why as marketer, one of the best ways to get noticed is by investing in the services of an SEO company, and then getting your site noticed through the use of keywords. Keywords alone won't do it - because we're pretty sure there are thousands of other businesses selling "shoes" or "financial advice" out there. An SEO specialist can help you get your link in the first page of any search. Remember that it is very rare for potential clients to search beyond the first 8 links on a search. You therefore need as much help as you can get. Consult with an SEO and get your cash registers moving!
Article Marketing. Articles prove to be great internet marketing tools because you are able to explain in length important information which a simple advertising tagline cannot. Small businesses love this tool because when they submit articles to various websites (for a fee, or as part of a mutually-beneficial tie-up) and their products and services publicized. Aside from imparting valuable information, articles can also have imbedded links that directly transport the reader unto the actual website of any business.
Blogs and Forums: Blogs and forums give the businesses opportunities to interact with their target customers. Through blogs, they can create awareness about their products and services among their customers. Forums serve as platforms for discussions, whereby marketers can interact with their potential customers. Blogs, especially when well written, have a tendency to attract a steady set of followers. These are all potential clients who eagerly await each and every new blog posted. It's like having your customers with you every step along the way. For as long as you produce quality content, you will always have loyal followers - which you can later on convince to buy your products.
Emails. Small businesses love sending emails because they can promote their businesses to enhance sales. Aside from its advertising and promotional potential, emails also can serve as measuring instruments of the effectiveness or willingness of clients to hear more about your product. When you are sent a "Please stop sending us emails. We already have a tie-up with a financial advisor" response, then you know that it's time to move on with other customers who will be more willing to avail of your services. Less wastage of time. Effort and money.
Social Networks: Existing social networks are popularly used for business promotion. In fact, Facebook already has Facebook Business Pages. Businesses aim at increasing brand awareness by spreading their message through social networking websites. What makes it so popular and accepted by the public? The social interaction feature of social networking makes it possible for customers to actually converse with the business owner - and we all know how good this makes a customer feel. It's like enjoying customer services virtually. Even when you are behind a monitor, this personalization possibility is precious, and still welcome, thus making social networking extremely popular and effective.
Depending on your need, you can opt for the most suitable form of internet marketing. The trick is to entice customers with services and products that match all your glorious claims - that's the real secret behind effectiveness of any internet marketing strategy.
A skilled interviewer can work keywords and phrases into the interview text. When the interview is published and distributed, these keyword and phrases will be picked up by the search engines and help you with your marketing search term domination campaigns.
Satellite phones are the best communication option during a natural or man-made disaster. Hurricane Katrina destroyed most land-based communications systems rendering communications with business, family, and government very difficult, if not temporary impossible. Satellite phones are a must for emergency response organizations and for executives to maintain business continuity.
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Source: http://www.content4reprint.com/business/the-5-most-effective-online-markreting-tools.htm
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